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Marketing strategy planning and implementation
Introduction
Course Overview and Objectives (3:50)
Customer Targeting
Identifying Ideal Customers (7:56)
Competitor Review
Analysing Competitor Propositions (3:32)
Proposition Development
Developing a Differentiated Brand Proposition (5:51)
Messaging Framework
Creating Engaging Communications (7:54)
Marketing Plans
Developing Effective Marketing Plans (11:53)
Conclusion
Recap and Next Steps (3:30)
Identifying Ideal Customers
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