The Course
This course is brought to you by The Practical Marketing Academy and is designed for business owners and marketers who are keen to develop their marketing planning skills and drive the impact that marketing can have on business outcomes.
Maybe you’re delivering marketing activities but not seeing the results or impact that you would like.
Perhaps you’re finding it difficult to know the best marketing approach for your business.
The 5 modules are short and succinct, allowing you to quickly learn and develop your marketing strategy, without spending months on a theoretical marketing course!
Find out more about The Practical Marketing Academy: https://practicalmarketingacademy.co.uk/
What and how you will learn
As a marketer and small business owner I understand the challenges that business owners and marketers face in determining the right marketing approach that will positively impact business results.
Many business owners and marketers have not had the benefit of formal marketing training, and most of the marketing courses available tend to take a 'Tell approach', rather than showing you how to actually shape and implement marketing strategy and plans.
When I put this course together, I had one major goal in mind – to provide a practical planning process where I walk you through step-by-step how to develop a robust marketing strategy and plans, with templates and examples, as well as quizzes to test your progress!
Think of it as your personal toolbox to step-change your marketing approach and positively impact business results!
Curriculum
Your instructor
I’m a seasoned marketing professional and I have been fortunate to have worked for many well known brands for the last 20+ years across a wide range of sectors including Betting & Gaming, Retail, Telecommunications, and Consumer Goods.
I have managed and grown brands for companies including SIS (Sports Information Services), Coca-Cola, Nestle, Argos, Carphone Warehouse, Campbells, and Premier Foods.
During my career I have seen the positive impact that best practice marketing strategy and planning can have on business success, and I passionately believe that good marketing planning shouldn't just be reserved for the brand elite.
Early in my career as a junior marketer, I undertook marketing training courses, however my experience was that they generally focused on the theoretical side of marketing and lacked the practical application.
My teaching style is informed by my real-world experiences of best practice processes, offering students a unique blend of theoretical foundation and practical actionable insights to guide you step-by-step to create marketing strategies and plans that will positively impact your business's outcomes.
Improve your marketing skills and confidence
Learn how to develop a marketing strategy and plans for your business, improving your skills beyond marketing tactics, giving you the confidence to shape a marketing strategy and plans to help drive business success.
Drive marketing credibility
Once you have completed this course you will be able to reference all of your marketing activities against your customer-focused marketing strategy, improving credibility of marketing in your business.
Justify marketing activities
You will learn how to set marketing activity objectives and measure them, enabling you to learn the mindset of Plan/Do/Review, enabling justification of activities and marketing budget.
Course overview - G3 interview
In a recent podcast with G3 Media, I provided an overview of the course elements and highlighted the key benefits for participants.